It's Bright

It’s Bright is a chlorine-free pool sanitising system designed to keep pool water clean, clear, and comfortable without harsh chemicals. It is used in residential and commercial pools to control bacteria, algae, and organic contamination while being gentler on swimmers and more stable than traditional chlorine treatments.

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See how IT'S BRIGHT works for yourself!

DAY 1

IT’S BRIGHT is added to the pool and begins its oxidation cycle. Contaminants start breaking down immediately as normal filtration runs.

DAY 2

Dead algae, bacteria and organic particles are oxidised and filtered out. Water clarity already improves dramatically.

DAY 3

Your pool looks and feels like new clear, odour-free water with a long-lasting sanitising presence.

What is IT'S BRIGHT?

It’s Bright is a chlorine-free pool sanitising system that uses oxidation to control bacteria, algae, and organic contamination without the harsh effects of traditional chlorine. It keeps pool water clean, clear, and comfortable for swimmers while offering longer-lasting stability and reduced chemical irritation.

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It's Bright